Nikon establishes Nikon Australia

In Australia, Maxwell Optical Industries Pty. Ltd was responsible for the distribution of Nikon products in Australia. Unfortunately, Nikon wasn't marketed properly and suffered with expensive prices for their products.

I'm finally glad that Nikon Corporation made the right decision and has announced the establishment of NIKON AUSTRALIA PTY LTD, a wholly owned sales and service subsidiary, in Sydney, Australia. This new company has been launched to fortify sales of imaging products, beginning with digital cameras, and to enhance after-sales service in Australia. Operations will commence on November 1, 2006 and is still located in the same building opposite the Dairy Farmers manufacturing site.

Sales of Nikon imaging products began in Australia in 1959 with distribution through Maxwell Photo Optics. Maxwell Optical Industries Pty. Ltd., has continued with sales and service of our products up to the present. In response to the continued digitization of imaging products, we have established this wholly owned sales subsidiary based on our determination that a stronger marketing, sales, and service presence is required to further expand our business in Australia.

Our primary goals in establishing this subsidiary are to strengthen and expand our presence in the Australian market and to improve customer service with a system integrating all aspects of our business in Australia, from marketing to sales, customer support, and after-sales service. In addition, we believe that strategic marketing and effective advertising will lead to increased sales and greater permeation of the Nikon brand, further increasing Nikon’s presence in Australia.


Corporate Profile

Name
NIKON AUSTRALIA PTY LTD

Address
Headquarters in Sydney suburb
Unit F1, Lidcombe Business Park
3-29 Birnie Avenue,
Lidcombe NSW 2141 Australia

Capital
AUD $4 million (approx. ¥350 million; 100% from Nikon Corporation)

Representative Director
Kyoichi Hagimori, Managing Director

No. of employees
Approximately 40

Primary activities
Purchase, import, wholesale distribution, and after-sales service of imaging products in Australia

Start of operations
November 1, 2006