Is Nikon going to develop a full frame sensor?

According to an interview with the Assistant Manager, Product Planning and R&D Department for Nikon, Charles- André Wamberque, full frame sensor may become a reality when the cost decreases.

Here's what he says:

"We never said we abandoned the full frame. But then again, we never said when we will introduce a camera with a full frame sensor. As you might have read in the Canon white paper – full frame sensor is still six times the price of an APS-C one. That has a big impact on the retail price. 5D costs 3500€ and it’s not easy to sell such an expensive product. We have to be careful not to make the full frame idea too popular. We’re definitely still thinking and working on it but I cannot tell you when it might happen.

DX lenses are only four years old and they are still very popular. The quality is still very good and the users know it. But sometimes the full frame is necessary."


Click here for the full interview.