Canon growth strategy

In its corporate strategy program, Canon is about to enter Phase III of its Global plan to achieve net sales of 5.5 Trillion yen with over 550 Billion yen in profit by 2010. It also plans to be the top 100 Global Company.

Here is their step by step plan:

􀂄 Achieving the overwhelming No. 1 position worldwide in all current core businesses
􀂄 Expanding business operations through diversification
􀂄 Identifying new business domains and accumulating required technologies
􀂄 Establishing new production systems to sustain international competitiveness
􀂄 Nurturing truly autonomous and strong individuals promoting everlasting corporate reform

As for Digital cameras, they have developed key components in devices such as their CMOS sensors and imaging engines (DigiC III). In 2006, the Canon 400D/ Rebel XTi helped push their market share from 20% in 2005 to 22% in 2006.

Nikon gets No.1 position in Japans DSLR Market

According to the latest report by BCN which is market research firm constantly monitoring POS data from 2,680 stores operated by 23 contracted major retailing companies. Nikon has the number 1 market share in Japan.

Nikon has claimed 47% of the DSLR market in Japan during December 2006. The increased market share was attributed to strong sales of the popular Nikon D80 and the price competitive Nikon D40.

Canon came in with a market share of 35 percent. Pentax and Sony followed with a market share of 10 percent and 6 percent, respectively.

Canon has always been the constant leader in the Japanese DSLR market, for example with a market share of 45 percent in July and 48 percent in September last year, followed by Nikon (37 percent in July and 33 percent in September) and Pentax (10 percent in July and 8 percent in September).

In terms of by-model share, however, Canon's Digital Kiss X (digital Rebel XTi) kept the top spot for 13 weeks consecutively with a 27.3 percent market share in December, followed by Nikon's D80 (16.3 percent), D40 (15.5 percent) and D200 (9.1 percent), reports JPEA International PEN News Weekly.

Many industry watchers were skeptical when Nikon announced the D40, saying it would be difficult for Nikon to sell as it hoped in the market where DSLRs featuring 10-megapixel or more pixel counts are the mainstream. Contrary to the popular belief, however, the Nikon D40 apparently made a good start in the Japanese market, reports PEN News Weekly.

In addition, the release of the Canon 30D which in reality was just a facelift by keeping the same 8 mega pixel sensor did not really push Canon higher.



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