Nikon getting stronger

With increasing competition Nikon continues to grow stronger and expand steadily in the digital SLR camera market. This is despite increasing sophisticated functionality and a downward trend in prices.



With the latest financial figures indicating a steadily increase in net sales and profit it looks like Nikon will only go higher in the future. According to the business model shown below, Nikon aims to expand its DSLR camera market by more than 40%. I'm sure the Nikon D80 will help push this further.



It seeks to do this by:

1. Seeking to maintain its position as the leading pioneer in the digital SLR camera market. By going forward, it will combine various outstanding features with other elements that win the hearts of customers and ensure long-lasting loyalty. The Nikon D80 is one of many to come.

2. Continue the timely introduction of new products is imperative to secure profitability in the digital compact camera market. Achieving this requires the swift development of products that directly satisfy customer needs. Besides strengthening marketing capabilities, Nikon will bolster ties between product development, production, advertising and sales to facilitate sharp response to market trends.

3. Investing heavily in fast-advancing digital technology with the aim of releasing appealing and unique products.