The consequences of the Dpreview / Amazon takeover

Amazon.com has purchased Dpreview.com on the 14th May 2007 and it will be interesting to see if the reviews by Phil and his team are NOT biased and are editorially independent from AMAZON. Imagine after a few month of Dpreview under the CONTROL of Amazon management. Who is really in control? Who controls what can be said? Who controls the final content? Who controls what can be reviewed? AMAZON that's who. Amazon will use the creditability of Phil Askey to promote or demote products according to who pays the biggest advertising dollars.

Is Phil still able to write a genuine negative review on a new camera when the manufacturer pays Amazon.com big advertising dollars? I do not think so. The big corporations have taken over the site so that more profits can be made. Phil is just an employee with a JOB. His job description is to write in-depth reviews for Dpreview.com unless otherwise instructed by Amazon.

I do not see big changes for the first 6 months, however by the end of the year when Christmas shopping begins, there will be changes.

Bye bye Dpreview.