Nikon Increases Production at the Thailand Manufacturing Plant

It looks like Nikon is really pumping out DSLR cameras from their Thailand manufacturing plant. Judging by the 70% increase in labor from 9000 to 15000 at the end of February 2007, the company is expanding its workforce to meet world-wide demand.

The Thailand factory builds Nikon's amateur and semi-professional digital SLR cameras such as the Nikon D80, D40 and the new D40x. Its total monthly production output amounts to approximately 100,000 D80 cameras, 80,000 D40 cameras, 90,000 D40x cameras as well as 230,000 lenses.

Although Canon remains as the number DSLR camera manufacturer in the world with the highest market share, Nikon is slowly chipping away.

Nikon DSLR cameras are widely acknowledged as being of superior quality and reliability. By constantly building on these technologies, Nikon is in a strong position to maintain and expand on its current position. By 2008 Nikon aim to grab over 40% of the DSLR market.

Canon much anticipated 40D should be out later this year and this should help Canon maintain its number 1 ranking.