Nikon Imaging Sales Co. Ltd is established in China

Nikon has established a imaging slaes unit in china to grow and enhance its sales and service to the fast-growing market in the world, China.

President Teruo Shimamura was pleased to announce the establishment of Nikon Imaging (China) Sales Co., Ltd., which is a wholly owned sales and service subsidiary. This new company is to commence operation in june 2005 and has been specifically launched to fully develop the imaging business in China, including digital cameras.

Nikon has focused its business development in China on the manufacture of products, at bases such as Nikon Imaging (China) Co., Ltd., but conducted Chinese marketing and sales activities through a subsidiary, Nikon Hong Kong Ltd. Nikon has also established authorized repair shops in China to provide after-sales service and technical assistance.

In addition, Nikon has decided to establish a new wholly owned import and wholesale company as well with the goal of strengthening sales and service to expand business in the rapidly growing market. This new enterprise will endeavor to increase sales by directly importing and wholesaling imaging products such as digital cameras to strengthen brand presence through effective marketing and advertising activities. It will also enhance the level of after-sales and technical services in the market by placing some of the operation under direct management.
Nikon will further enhance its presence in China by providing high-quality products and services that meet users' needs, and will do so through the establishment of a comprehensive system capable of handling marketing, sales and service for the growing Chinese market.

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